12/22/2023 0 Comments Patagonia outlet usaDuring the '80s bright colours were introduced into a world previously dominated by greens, browns and blues. Fleece clothing (then used by fishermen) soon followed and then new materials such as polyester for base layers began to be used. The name Patagonia was chosen as it was decided the range should not be exclusively for climbers and Patagonia was pretty much unknown territory for everyone in those days. The clothing business started small with a few rugby shirts imported from the UK. Chouinard Equipment later became Black Diamond. They were introduced in the first Chouinard Equipment catalogue in 1972. Fortunately, there was an alternative: aluminium chocks that could be wedged by hand rather than hammered in and out of cracks. After an ascent of the degraded Nose route on El Capitan, which had been pristine a few summers earlier, it was decided to phase out of the piton business. It had also become an environmental villain because its pegs were damaging the rock. By 1970, Chouinard Equipment had become the largest supplier of climbing hardware in the USA. Yvon Chouinard, Patagonia's founder, started climbing in 1953 and began making pitons in 1957 after going to a junkyard and buying a used coal-fired forge, an anvil, some tongs and hammers, and teaching himself the art of blacksmithing.
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